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Eau de Gentrification

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Earlier this year, Bond No. 9 announced their creation of a perfume that smells like the High Line. Not the old, scraggly, weedy High Line, but the new, groomed, condo-smooth High Line.

Earlier this summer, the Bleecker window of Bond No. 9 sported the High Line perfume's new tagline: THE SCENT OF URBAN RENEWAL.

Summer is over, but the odor of urban renewal still lingers.



Exactly what does urban renewal smell like?

A. Fresh ink on an eviction notice
B. Fumes from demolition machines
C. The off-gassing of volatile organic compounds from countless plastic iPhone housings
D. Cupcakes

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