Custom Guitars to 7th

Last September, I wrote about the sudden closing of Addukkan on 7th Street. Then in April, permits went up in the window, including for a kitchen. The architects were the same ones who did Jamba Juice. I got worried.

Since then, I heard from sources on the street that a guitar shop is coming to this space. I doubted the rumors, wondering: It's a big space in a bad economy, and what kind of guitar shop needs a kitchen? But now, two neon signs are sitting uninstalled in the window of the still-empty shop: FRAMUS & WARWICK guitars.



Framus guitars was founded in Germany in 1946 and later took on the name Warwick. The Beatles played Framus guitars. So did "Canadian hard rock power trio" Triumph.



On the Warwick online forum, this address is noted as the "Custom Shop." According to this video, Framus' Custom Shop is expanding into direct sales with a "new headquarters in Manhattan"--and they're bringing their guitars to the "boutique level."

Prices for a custom Framus can range from $1,748 to $17,498. Is it safe to say these are high-end instruments--for rock-n-rollers who buy their shredded leather pants and $700 Cheap Trick tees at the nearby Varvatos maybe? Well, it's better than a Jamba Juice.

The kitchen question, however, has yet to be answered.

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